E95- Aldi targets 'stay at home mums' with fitness fads

In this short discussion, I look at the current craze of fitness gadgets being marketed by high street grocery stores in the UK.

Often, we impulse purchase a shiny, exotic looking fitness or 'wellness' gadget with a mindset of acquiring a new healthy body.

Enter, ALDI, LIDL, ASDA, TESCO....and so on. These well known supermarkets have hijacked this specific multi billion pound industry, with low cost and often low quality dust collectors, from the currently popular pilates reformers and ice baths to their long running shelf fillers - foam rollers and leggings.

Essentially these stores have read the room, from a retail perspective and given the public something we may not have asked for and yet, here we are now, quietly filling our baskets with the week's vegetables, meats and fruit, then out of nowhere.....BOOM...here's a £149 plastic and metal contraption, sported by a physically fit looking, thirty something year old woman.

Said contraption is their pilates reformer machine, guaranteed to help you achieve a physique just like the aforementioned super woman on the box labels.

Odds are, at some point, you'll be tempted to purchase a middle isle fitness toy and there's a higher probability you'll regret it within four weeks or less, as you relegate it from bedroom wonder to shed tenant.

Congratulations, you've just added another dust collecting 'life changer' to your home and guess what? it hasn't turned you into a prime athlete or aesthetically pleasing model.

Okay, here's the good news - should you spend your hard earned money on quality nutrition, a personal trainer program or six months gym membership, you stand a much higher chance of getting rid of unwanted excess weight or improving your poor flexibility / mobility levels.

My advice, as a professional in the health and fitness industry, keep your home free of 'exercise stuff' and get out of the house to train with friends, family or pros.

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