Interview with John MacFarland of MacFarland Painting - Round 2
- 57:03
- May 30th 2022
John MacFarland, Founder and Owner of MacFarland Painting, joins the Painter Marketing Mastermind Podcast for a second time to take a deeper dive into his unique compensation model. A very big advocate for open book reporting and transparency, John explains how other painting company owners can transition their employee compensation models to create a win-win. He also discusses how to keep a "small company" feel with customers while running a business that is currently generating approximately $8 million in annual revenue.
Some topics include:
- An employee compensation model that creates a win-win for the company and employees
- How to transition existing employees to this new payment system
- What customers value and why MacFarland Painting enjoys high referral rates
- The importance of honesty, and how John uses it to create trust and loyalty with both employees and customers
Painter Marketing Mastermind Podcast
The Painter Marketing Mastermind podcast is a show created to inspire painting company owners to build a thriving painting business that does well over $1 million in annual revenue, providing them with financial freedom and ultimately a legacy they can be proud of. We share proven tips, strategies & processes from leading experts in the painting contractor industry on how they’ve found success in their painting business. We also directly interview owners of the most successful painting companies in the world, and learn from their experiences. You can learn more about how we help painting companies pass the $1 million threshold by visiting the Painter Marketing Pros website at www.paintermarketingpros.com!