Interview with Zach Ausherman of Ausherman Painting - Round 2
- 47:07
- December 29th 2022
Zach Ausherman, Owner of Ausherman Painting, joins the Painter Marketing Mastermind Podcast for a second time to discuss culture, employee hiring and retention, and review generation. Zach took over Ausherman Painting from his father, and since doing so has made many changes to the company's culture. He deep dives into his methods for building employee and customer loyalty, and the values he instills in the workplace. Zach also discusses a unique method for generating 5-star Google reviews, as well as elaborates on a difficult employee situation he is currently facing.
Some topics include:
- How to create a company culture that inspires loyalty from your employees
- A unique method for securing 5-star Google reviews from customers
- Mistakes to avoid when hiring and training employees, learned the hard way
- How Zach was able to get over 200 applicants to his most recent apprentice painter job posting
Painter Marketing Mastermind Podcast
The Painter Marketing Mastermind podcast is a show created to inspire painting company owners to build a thriving painting business that does well over $1 million in annual revenue, providing them with financial freedom and ultimately a legacy they can be proud of. We share proven tips, strategies & processes from leading experts in the painting contractor industry on how they’ve found success in their painting business. We also directly interview owners of the most successful painting companies in the world, and learn from their experiences. You can learn more about how we help painting companies pass the $1 million threshold by visiting the Painter Marketing Pros website at www.paintermarketingpros.com!