From Mentored to Sponsored: Reimagining Support for the Next Generation
- S4E1
- 29:46
- February 13th 2026
We hear a lot about mentorship, but what if we could take this one stage further into sponsorship?
In this episode, FUTURES host Gina Hood talks to the brilliant Dinah Williams - an award-winning consultant and founder of Avenir Network, and Program Director of the Black Representation in Marketing Sponsorship Programme - to talk about how Dinah’s work is transforming how organisations think about equity, opportunity, and leadership.
You'll hear about...
- Insight into why sponsorship is critical for women and underrepresented talent.
- Inspiration from Dinah’s journey and the success of BRiM
- Practical takeaways for building meaningful, sustainable career support networks
With special thanks as always to our sponsor Spotify.
Pass It On by FUTURES Network
Welcome to Pass It On, a podcast brought to you by the FUTURES Network and sponsored by Spotify.
FUTURES is a community group that helps women reach leadership positions through the power of insight, connection and solutions.
In these 30 minute conversations we chat to inspiring people about their personal stories, career journeys and life experiences.
Our aim is to pass on the learnings that these brilliant people have learnt, so that we can help more women thrive at work and in life too.
A big thank you to Oliver Steadman at Stonestreet Productions for making this podcast possible.
We hope you enjoy it and feel free to pass it on too.