How to Lead Your Tribe with Jane Anderson

How do you ensure your business is sustainable? It is leading your community, it’s maintaining relevance with your tribe. 

Jane Anderson is a Strategic Communications expert. With over 20years’ experience in Personal Branding, Content Creation, and Tribe Building. Jane has recently been voted in the top 3 branding gurus globally. She has won International Stevie Awards for Women in Business and was nominated in the Telstra Business Women Awards 7 times. She is also one of the top 1% of most-viewed LinkedIn profiles. She is the author of seven books, including “Catalyst Content: Create a Piece of Purposeful Content in Less than10 Minutes.” 

In this episode, Jane talks about leadership that shifts from only focusing on revenue-generation to leading a tribe or community and creating a lifetime relationship.  She shares about having a non-metric-driven leader, but one who shows regard for human concerns of genuine care and interest in his people. 

What you will learn from this episode: 

• Discover a business model built on the mindset of building a tribe or community as opposed to a transaction-based business 
• Learn how to get around a mindset of a true leader that is not just revenue-generation focused but one on leading a community or tribe 
• Find out what servant leadership is all about 

“For most of us, that's the whole reason why we left corporate life because we want to work with people who we actually like. I think the shift, if you can get it, is the shift from transactions to friends, is that I actually care about these people.” 

- Jane Anderson 

Topics Covered:

02:25 - Building a business based on transaction versus building a tribe or building a community 

05:16 - A mindset shift from ‘leading your team’ to ‘leading your customers’ 

06:48 - A metric-driven leadership versus one that is caring and being interested in your people 

10:09 - The shift from transactions to friends 

11:13 - Get your FREE download of ‘Expert to Influencer’ and find out the12 specific strategies to help you work out building your tribe. Click here: https://janeandersonspeaks.com/influencer-indicator/ 

13:00 - What holds people back from putting themselves out there? 

Key Takeaways:

“The real problem that leaders usually don't realize they've got is that they are focusing very much on building a business based on transactions, as opposed to building a tribe and building a community.” 

“Leading with a tribe is shifting the mindset from clients as people who have a credit card, and you'll just process that and take their money, versus, these are people who my job here is to serve. And my job here is to help and support, and I've got to see them as customers for life.”   

Quoting Seth Godin: “A tribe has a leader, they have a message, and they have a way to communicate.” 

“I find for most leaders that I work with is they do focus a little bit too much on, ‘I'm only leading, you know, maybe a virtual team, they might be offshore, and they might be local.’ But what we've got to extend that out to is seeing you're leading your customers, not just your team.” 

“The imposter syndrome comes back to just doing the work. Those who do the work start to unpack their thinking, and we have things like a content club and content creation, boot camps, and things. And if you can start to do that, it takes a lot of courage to do it. But once you've started to do it, the imposter syndrome starts to lift.”

Resources:

• Get your FREE download of ‘Expert to Influencer’ and find out the12 specific strategies to help you work out building your tribe. Click here: https://janeandersonspeaks.com/influencer-indicator/ 
• How Many Friends Does One Person Need: Dunbar's Number and Other Evolutionary Quirks by Robin Dunbar 
• Tribes by Seth Godin 

Connect with Jane Anderson:

• Email: [email protected] 
• Website: https://janeandersonspeaks.com/