Experiences you provide are part of your brand w/ Jana Krizanova artwork
Brand it! with Petchy

Experiences you provide are part of your brand w/ Jana Krizanova

  • E43
  • 38:51
  • October 7th 2021

My guest today is Jana Krizanova; a Customer Journey Strategist. She predominantly works with coaches, consultants and mentors, helping them to clean up their customer journeys to ensure a world-class experience for their group programme participants, so they get transformed from one-time customers into repeat clients and brand ambassadors. 

I’m so excited for this conversation, as the customer experience is an often overlooked, but oh so important part of branding. How your clients and customers feel before, during and after interacting with your brand – whether it’s when they buy one of your products or their user experience as part of your group programme – has everything to do with how they perceive your brand, and whether or not they will come back for more. And maybe even more importantly: whether they will recommend you to their friends, or tell them to steer the heck away.

Shownotes

Connect with Jana:

Website / Raving Fans Formula Power Hour / Free guide: Four Foolproof Ways To Turn Your New Group Members Into Raving Fans

Join the interest list for my Brand it! Academy

Brand it! with Petchy

Welcome to Brand it! with Petchy, where you’re about to discover that brand strategy isn’t just for 7-figure celebrity entrepreneurs or massive multi-national brands. In a mix of solo episodes and interviews with carefully curated guests, I talk all things branding & strategic design, with a sprinkling of entrepreneurship, politics — and life.

PS: I’m firmly on team #keepingitreal, and I don’t shy away from sharing the reality of running a business. Also; I'm partial to spicy language.