How brand values can drive business growth w/ Samantha Summerfield
- E35
- 39:09
- June 17th 2021
This week on Brand it! With Petchy, I’m joined by fellow brand strategist Samantha Summerfield, who describes herself as an idea generator, communicator and motivator. An ex-corporate girl turned entrepreneur, Samantha is now on a mission to help successful, female, service-based entrepreneurs who want to attract their ideal clients and level up their business by creating an aligned and kick-ass brand.
In this episode we take a look at how brand values are more than just words on a piece of paper, and how they can (and should!) be a driver for business growth.
Shownotes (full transcript available!)
Connect with Samantha:
Brand it! with Petchy
Welcome to Brand it! with Petchy, where you’re about to discover that brand strategy isn’t just for 7-figure celebrity entrepreneurs or massive multi-national brands. In a mix of solo episodes and interviews with carefully curated guests, I talk all things branding & strategic design, with a sprinkling of entrepreneurship, politics — and life.
PS: I’m firmly on team #keepingitreal, and I don’t shy away from sharing the reality of running a business. Also; I'm partial to spicy language.