At 13 he started building websites.
At 15 he started his first IT company.
At 25 he was hired as a Growth Hacker for Yellow Pages.
Not something just anyone can accomplish.
Personalization.
Hype word for most.
Science for Hugo.
But what does it mean?
Well, I'll give you an example.
Currently, Sonny De Meester and I are reaching out to barbershops.
We send them a series of emails.
If they don't respond.
We send them an email with Sonny, topless yelling in the woods.
On the image, we have the caption.
"Why won't you answer me *business name*!?
That's baby personalization.
Hugo's Company Enrich3 does adult personalization.
So advanced it's hardly distinguishable from magic.
It allows him to create a truly unique experience for every:
Website visitor
Email recipient
Video viewer
Beyond delivering an incredible customer journey.
It skyrockets conversion.
It's not just hype.
I'm excited to learn more about this.
It's the hottest topic in marketing after all.
The Marketing Picnic
On The Marketing Picnic we identify, explore and practicalize the key insights that set apart top performers. Our focus is on growth marketing, entrepeneurship and generally winning at life. |
This show is for you if you're looking to go deep, are sick of short term tactics and feel cats are a vital part of marketing. It's not cause it's deep "brings ROI" that it needs to be boring. |