“Without big data, you are blind and deaf and in the middle of a freeway.” – Geoffrey Moore
Why are so many founders in the middle of the freeway?
We all know that we need to be data-driven.
Data is knowing what your customers want.
Data is solving problems before they arise.
Data is knowing what's going on.
People bombard us with praise for data 24/7.
But let's be honest.
Most are not using it to their full potential.
Sure, you have some Google Sheets.
Sure, someone installed Google Analytics on your site.
Sure, you send out a questionnaire to your customers once.
But.
Is that really all it is?
I don't think so.
Our networks transfer data at the speed of light. Websites track every action.
There's no shortage of data.
Our computers can tell us what that data means.
IF you know how.
Machine learning is wildly available. I like DisplayR.
Alas.
I'm no expert.
That's why I've invited world famous data analyst to answer this simple question:
How can we use data, to make lives better
Johan Johansson is going to answer this for us during our live show.
The TMF Picnic.
The Marketing Picnic
On The Marketing Picnic we identify, explore and practicalize the key insights that set apart top performers. Our focus is on growth marketing, entrepeneurship and generally winning at life. |
This show is for you if you're looking to go deep, are sick of short term tactics and feel cats are a vital part of marketing. It's not cause it's deep "brings ROI" that it needs to be boring. |