"My colleague forwarded me your spam email and we'd like to meet you to discuss opportunities."
Not the response you expect after a night of drunk cold emailing.
Why did he even send pictures of ferrets anyway?
Especially to senior management of The Coca-Cola Company, Symantec Hewlett Packard Enterprise etc.
It was an act of desperation.
The warm leads had dried up.
Payroll was coming.
So he got drunk and started emailing.
Probably expecting to close shop soon.
But something crazy happened.
He started getting sales meetings with fortune 100 companies.
You know, the kind of companies are supposedly unreachable?
They loved his emails.
Since then he's generated thousands of sales calls like this.
And he's started teaching others.
Who've had similar results.
Personally, I've learned a ton from Jon Buchan.
It's even inspired me to start cold emailing myself.
My most notable email is a customized meme featuring Sonny's nipples. (RPR of 16%)
Thanks, Jon, the world needed that.
If you want to learn more about direct response, humor in marketing and ferrets wearing hats.
Then join us.
You most likely won't regret it.
Have you ever gotten a good cold email?
Or do you hate all of them?
The Marketing Picnic
On The Marketing Picnic we identify, explore and practicalize the key insights that set apart top performers. Our focus is on growth marketing, entrepeneurship and generally winning at life. |
This show is for you if you're looking to go deep, are sick of short term tactics and feel cats are a vital part of marketing. It's not cause it's deep "brings ROI" that it needs to be boring. |