The paradox of hotel marketing artwork
Hotel Insights by eHotelier

The paradox of hotel marketing

  • S1E36
  • 26:15
  • November 24th 2021

We say we are in the hospitality industry. We say we care about service, but our conversations spin around investing, real estate and interior design.

We discuss:

  • What exactly is the paradox of hotel marketing.
  • The importance of marketing in today’s competitive industry
  • How to communicate the quality of your service through your marketing channels.
  • What a good hotel website looks like in order to drive direct bookings.
  • Do you need to invest heavily in marketing and hire a top-tier agency to compete?

Hotel Insights by eHotelier

Addressing the key challenges facing hoteliers, covering all aspects of hotel management, including:

  • Leadership
  • Commercial Management
  • Operations Management
  • Finance
  • Human Resources and more.

Guests include leaders from hotel groups, suppliers and education.

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