Taking Over the World by Marketing Effectively with Jeff Mendelson [The Polymath PolyCast] artwork
The Polymath PolyCast with Dustin Miller

Taking Over the World by Marketing Effectively with Jeff Mendelson [The Polymath PolyCast]

  • S2E16
  • 1:15:01
  • June 23rd 2020

Hello Innovators! I am Dustin Miller the PolyInnovator. Today we are talking with Jeff Mendelson the founder of Effectivo.Social, a full service digital marketing agency, and is host of the ONE BIG TIP PODCAST!

Jeff is based in Miami, FL, but works worldwide. He helps entrepreneurs conceptualize, develop, and then execute all-encompassing digital marketing strategies, sales funnels, paid campaigns and getting the right people and disciplines in place. With over 15 years of continuous digital marketing experience in all formats, Jeff is a wealth of information of what works, and what doesn't, in the the digital marketing space!

Please note that #Zoom was acting up a lot during the recording, and despite strong editing to make it sound good; There is these weird points where the audio dips, please be patient with those as it is a really good episode!

Stay tuned!









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0:00 Intro

1:20 His Story

3:00 "Don't Promote me for anything" #Grimreaper

4:00 - 500 [MC] Building Someone else's dream

7:00 Crash.co and Looking for a job

8:00 Becoming a realtor

10:30 Keeping up with Changes

12:00 Finding the right people

13:30 What is a VA? #virtualassistant

16:00 Effectivo.social

19:30 You need to be doing everything #omnichannel

21:30 Owning your data

24:00 Know your client

27:00 Contextual Targeting

28:00 Cost benefit of paid ads

31:00 Tools we like to use



"Make sure you have the process set up!"

33:30 "The Jeff Effectivo Social Way..."

35:00 It comes down to people you hire

37:00 - 39:00 Providing Value, and Understanding Yourself and Your Brand

38:45 - 40:00 "One of the hardest things of my entire career..."

43:00 What is Jeff's favorite part of content marketing?

45:00 Knowing what you should say no to

46:30 Creator in Chief

48:00 You're wearing all hats (....like a polymath! ;) )

50:00 - 52:00 Cognizant of people's lives considering various timezones

53:00 Companies are going to be more open to online freelancers and online companies

55:00 Large increase in productivity

57:30 Matchmaker.fm

58:30 Batching vs Launching as we go

01:00:15 Trees of Knowledge

01:02:00 Abhishek Lahoti https://onesimplequestion.co/

01:06:00 What have I learned by...

01:06:50 Content Repurposing

01:09:00 PolyInnovator's Strategy

01:13:00 Analytics, shortlinks, and Macro View

01:14:00 Outro and Call to Action

The Polymath PolyCast with Dustin Miller

This show is for the polymathic, the entrepreneurial, the multipotentialites, and the Innovators!

The Polymath PolyCast: Unlocking Polymathic Potential

Welcome to the PolyCast, the show for the intellectually curious, the creatively diverse, and the endlessly innovative. I am your host Dustin Miller PolyInnovator, and this is the audio arm of my vast content ecosystem.

Now in Season 6!


Join me on a journey to becoming a polymath, and on the way we can explore the world of polymathy.

Where we explore the limitless potential of generalists, polymaths, multipotentialites, and more. The overarching theme is _polymathy_, the art of mastering multiple disciplines, and it serves as our compass as we navigate a vast sea of knowledge.

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Imagine sitting by a crackling fire, engaged in a stimulating conversation with your host. The Fireside MicroPolyCast episodes are like those cherished fireside chats, where I share insightful bursts of ideas, rants, explanations, news about PolyInnovator and short, thought-provoking discussions. It's the perfect quick dive into the world of polymathy.


On the PolyCast, I believe that the pursuit of knowledge knows no bounds. Each episode is a unique exploration of interdisciplinary thinking, innovation, and the polymathic spirit. Join me and unleash your own polymathic potential.

Discover the power of versatile thinking, the beauty of connecting diverse dots, and the joy of learning across disciplines. Dive into The Polymath PolyCast today and embrace your inner polymath.

Find out more at https://polyinnovator.space and ignite your curiosity.

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