🚀 PR Futurist #99 🎓 Stanford professor's fake AI court evidence 🎗️ Research on AI's impact on reputation
- S3E10
- 26:48
- January 6th 2025
An audio overview of the latest issue of PR Futurist. For the full stories subscribe to PR Futurist.
We're all looking forward to see what 2025 will bring. In our New Year issue of PR Futurist we've got news about the World Communication Forum in Davos and new awards for independent PR practitioners.
There's also lots of AI news from the AI minister explaining her ambitions for how the UK can benefit from AI to consultation on copyright law to modernise it for the AI age and a consultation on how NHS communicators should be using AI.
We've also got case studies and examples of AI in the wild from a US school using AI to replace teachers, to MPs using it support their work and a council expanding its use of Microsoft 365 Copilot.
There's also a fascinating report on how AI influences reputation. It's something we've been working on since the launch of ChatGPT two years ago, but most of the PR industry still hasn't considered properly. The new research is more evidence they should.
And finally there is a story about a Stanford University professor who didn't check the output of his AI and provided fake citation as evidence in a court case. Read the story to find the ironic twist to the tale.
PR Futurist
The PR Futurist podcast is a bite-sized podcast (just five to 10 minutes) taking a quick look at the future of public relations, corporate communications and public affairs. Some episodes are presented live by internationally recognised PR futurist Stuart Bruce, a thinker and doer in modernised PR and communication who provides expert counsel and training to clients all over the world. Other episodes are created using AI including Google NotebookLM, PDF2Audio, Wondercraft and LOVA AI
Meet the Hosts
I am a chartered public relations practitioner who is internationally recognised as a PR Futurist - a thinker and doer in modernised PR and communications. I am an experienced non-executive director and looking for new NED roles.
Please ask me about how I can provide you with consultancy or training on measurement and evaluation; PR strategy; the selection and implementation of PR technology (PRtech); crisis communications; and digital and social media for corporate communications and public affairs.
Based in Leeds in the UK I have worked in 30+ countries to provide public relations consultancy and training to more than 400 companies in more than 50 countries in Europe, Middle East, Africa, USA and Asia Pacific. I regularly give keynote speeches at conferences all around the world. I have been delivering remote online speaking and training since 2011.
My client experience includes Rolls-Royce, Google, the Ukrainian Prime Minister's Office. Zurich, Siemens, Skanska, Bank of England, Specsavers, Tourism Ireland, European Commission, European Parliament, Weber Shandwick, Leo Burnett, Finsbury and many more.
I am one of just seven fellows in the world of the International Association for the Measurement and Evaluation of Communications (AMEC). I am a fellow of the Chartered Institute of Public Relations and served as a non-executive director (NED) of the CIPR from 2016-19. I am a member of the PRCA Council.
I am a visiting lecturer at Rotterdam School of Management and Leeds Beckett University teaching international post-graduate students. I was listed in the PRWeek Power Book 2007-2011 of the UK’s top 1% of most influential PR people. I am a former moderator of the Davos World Communication Forum.
I am one of the world’s first PR bloggers and started my top-ranked stuartbruce.biz blog in 2003. I was co-founder and CEO of one of the UK’s first online PR consultancies, growing it in less than two years into a PRWeek Top 150 Consultancy, working for clients such as Sony Mobile, HSBC, PayPal, Discovery Channel and Unilever.
I am regularly interviewed and appear on TV on Al Jazeera, BBC and France 24 and in print in Influence, PRWeek, PRovoke, Communicate, The Independent and The Guardian. I also judge international industry awards such as SABRE, AMEC and CIPR.
I am available for consultancy, training, media interviews and keynote conference speaking anywhere in the world. I am looking for new NED roles.