1. DISTRIBUTION STRATEGY IN FOREIGN MARKETS - JEREMY GRAY
- S5E8
- 49:21
- May 26th 2021
So you’ve sold a product or service. Congratulations! Sales are key to revenue and profit. However, you will only gain repeat customers if you effectively deliver a product and ensure that users can receive the item or service in the way they want. This is done by using a distribution strategy that aligns with your customer’s needs.
Distribution challenges may be different in an overseas market from your home country.
It is easy to make mistakes when entering new markets. Even major multinational companies can fall foul of language and cultural differences.
When it comes to distribution strategy your objective should be to meet a simple criteria. To deliver the right product to the right place and the right time at the right price.
Getting your distribution strategy right is essential to customer retention. Your customers will not be happy if they cannot get the product they want, where they want it when they want it. Failing to meet these needs may result in your customer trying an alternative and possibly finding it fits their needs better.
Practical Solutions to Difficult Problems with Jeremy Gray
After over 30 years in the MNC corporate world at the C-suite or General Manager level I am now focused on helping Entrepreneurs and SME's succeed. Using the lessons learned from working in Europe, North America and Asia while as an MNC executive along with 7 years supporting smaller businesses I bring this knowledge to my listeners. The topics will change but the message will remain the same, how to profitably grow your business.
Jeremy joined the IBGR.Network to build his next career focusing on developing strategies that accelerate revenue, profit, and long term growth. The size or age of your business doesn't matter, only the size of your dreams. He can help you get there with:
- Mergers and Acquisition Support - building your company to sell? Looking to grow from buying your competitors?
- Business Turnarounds - your dream is failing and you don't know where to start?
- FP&A, Budgeting and Cash Flow - profitability is driven by the ability to manage cash flow!
- Staff Development - are you the only competent person around and success is possible if surrounded by equals?
- Strategic Planning - how to plan a future that is achievable and achieve it!
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"In business set backs are inevitable – defeat is not. If you have a difficult problem let me help you to find a practical solution"
Jeremy has over 35 years of experience in senior Finance roles and General Management based in Europe, USA and most recently Asia. He is an experienced CFO who has helmed troubled operations in the USA, China, Japan and, turning their poor performance into profitable businesses.
He has also led M&A projects across the globe including an acquisition in China, that was a first for his MNC employer at the time.
Jeremy enjoys sharing his wealth of experience and knowledge with others, having participated in CFO Innovation Conferences in Singapore, Hong Kong, Shanghai and Bangkok. It has become a passion for him to use the expertise he has honed over the years to support SME owners with revenue and profit enhancement programs while imparting strategic development skills to help grow their businesses.
Jeremy broadcasts LIVE from Singapore