Ideas from “Entrepreneurial You.” Dorie Clark “Monetize your expertise, create multiple income streams and thrive”
Leverage your platform by creating online courses
You have an expertise; you know others want to learn it because you have been building up your following. What can be more obvious than to develop an on-line course? The ultimate make it once, sell it many times. If only it was that easy. The truth is creating and launching a course is difficult.
That’s what Jared Kleinert found when he tried to launch a course called “Yourself with Wealth”. In a very transparent Forbes blog post he detailed his failure.
It started with three numbers $997, $11,000, $0. The first number $997 was the price that Jared intended to charge for his course. $11,000 was the amount he had spent preparing his course. $0 was the sales he achieved.
What went wrong? As Kleinert puts it; “As entrepreneurs we like to chase the next shiny object, like a cool online course. In my rush to make a quick buck, I missed a vital step. I never interviewed my potential customers” Jared has moved onto other things but his advice to others thinking about launching an online course is “You have to build up over time. You have to ask your customers what they want. You need to build something they want, that is of value to them. Then scale that over time.”
Practical Solutions to Difficult Problems with Jeremy Gray
After over 30 years in the MNC corporate world at the C-suite or General Manager level I am now focused on helping Entrepreneurs and SME's succeed. Using the lessons learned from working in Europe, North America and Asia while as an MNC executive along with 7 years supporting smaller businesses I bring this knowledge to my listeners. The topics will change but the message will remain the same, how to profitably grow your business.
Jeremy joined the IBGR.Network to build his next career focusing on developing strategies that accelerate revenue, profit, and long term growth. The size or age of your business doesn't matter, only the size of your dreams. He can help you get there with:
- Mergers and Acquisition Support - building your company to sell? Looking to grow from buying your competitors?
- Business Turnarounds - your dream is failing and you don't know where to start?
- FP&A, Budgeting and Cash Flow - profitability is driven by the ability to manage cash flow!
- Staff Development - are you the only competent person around and success is possible if surrounded by equals?
- Strategic Planning - how to plan a future that is achievable and achieve it!
Each episode has additional written information your might find helpful. Here is a complete listing of Show Notes. Want to continue the conversation? Add your thoughts in the comments section available at the bottom of each page of notes on the site. Simply click "read more" and let's get the conversations started!
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"In business set backs are inevitable – defeat is not. If you have a difficult problem let me help you to find a practical solution"
Jeremy has over 35 years of experience in senior Finance roles and General Management based in Europe, USA and most recently Asia. He is an experienced CFO who has helmed troubled operations in the USA, China, Japan and, turning their poor performance into profitable businesses.
He has also led M&A projects across the globe including an acquisition in China, that was a first for his MNC employer at the time.
Jeremy enjoys sharing his wealth of experience and knowledge with others, having participated in CFO Innovation Conferences in Singapore, Hong Kong, Shanghai and Bangkok. It has become a passion for him to use the expertise he has honed over the years to support SME owners with revenue and profit enhancement programs while imparting strategic development skills to help grow their businesses.
Jeremy broadcasts LIVE from Singapore