In this episode, Justin Brown, cofounder of Primal Video, shares from his vast experience with video production and YouTube video optimization. He shares how any businesses can gain traction on YouTube. Insights include:
- What stops companies from using video effectively
- A significant ingredient in using video to distinguish yourself from the competition
- Should we view Youtube as a search engine or a social media platform
- Is YouTube right for any business
- The best ways for someone to get started on YouTube and grow their visibility
- How Justin got started on YouTube
- How best to repurpose content for Youtube
- Justin's recommendations on session times and engagement levels
- Justin's recommendations on thumbnails, titles, testing, and analytics
- Justin's goals with creating videos
- Primal videos north star metric
- The process Primal video follows with their video production
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com