10 ways project management for sales professionals drives growth
- E63
- 48:03
- July 18th 2020
In this episode, Steve de Mamiel, author of the Mongrel method, shares how sales professionals can use project management principles to scale a business. Insights he shares include:
- Why some companies still use a traditional sales methodology
- Steve's thoughts on unifying sales and marketing
- How does this idea of alignment with project management fit in with an Account-Based Marketing approach
- Should marketing be responsible for revenue in light of Steve's approach to sales
- How can B2B sales benefit from project management concepts
- Does this only suit complex or consultative sales processes
- What ideas do sales need to adopt from project management and why
- How does a project management approach to sales affect your branding strategies
- What are the relevant traits of a good project manager that a sales manager should possess
- How to bring about buy-in to a new sales approach within the organization
- and much more
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
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