11 steps to improve user experience for customers and drive growth
- E88
- 40:48
- October 14th 2020
In this episode, Chris Goward, founder and CEO of Widerfunnel, the Go Digital Group and the author of "You Should Test That!" shares his lessons on creating dramatic business improvements by developing a culture that looks to improve user experience for customers. Insights he shares include:
- What got Chris started on the journey to improve user experience for customers
- What experimentation as a methodology means
- The observed mistakes marketers make today
- What's driving the change to improve user experience for customers
- Chris's perspective on what it takes to grow a business
- What is the infinity optimization process as a framework
- How to use the infinity optimization process to help build and implement experimentation in businesses
- How to apply testing to non-revenue areas of a business
- How to factor in emotion into your marketing
- and much more
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
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