18 powerful prospecting and lead generation techniques for 3x growth artwork
Predictable B2B Success

18 powerful prospecting and lead generation techniques for 3x growth

  • E75
  • 56:10
  • August 29th 2020

In this episode, Justin Stephens, CEO of Prospecting Done For You (PDFY), a company that creates prospecting systems that work and nurtures leads into sales calls, shares powerful prospecting and lead generation techniques for 3x growth. Insights he shares include:

  • The difference between lead generation and prospecting
  • How to determine whether your prospecting techniques work
  • The biggest mistake that most companies make with prospecting
  • The problem with setting number goals for SDR's and what to do instead
  • The questions you need to answer to be great at follow up
  • How to figure out what to say to your prospects
  • The 18 essential steps to creating powerful prospecting techniques
  • What sort of conversion rates you could expect
  • How to know when to stop over educating your prospects
  • and much more

Predictable B2B Success

If you lead a bootstrapped or funded B2B tech company and need revenue to be predictable, not just possible, this podcast was built for you.

Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond.

Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system that holds under investor pressure, market shifts, and scale.

What you will walk away with every episode:

  • Operating frameworks for building predictable revenue pipelines
  • Real playbooks from founders who have scaled B2B companies from seed to Series C and beyond
  • GTM, RevOps, demand generation, and category design insights built for C-suite decisions, not marketing teams
  • Strategies that compound across your organisation, not one-off tactics that fade

Why 500+ episodes and a 5.0-star rating?

This is not a show about inspiration. It is a show about operating clarity. Every guest is chosen because they have built systems in sales, content, community, product, or customer success that made revenue predictable. After 500+ episodes, the patterns are unmistakable. This archive is your competitive advantage.

Trusted by founders and CEOs at bootstrapped and funded B2B tech companies across SaaS, cleantech, AI, and enterprise software.

Rated 5.0 stars on Apple Podcasts. Ranked top 5 B2B podcast by Feedspot (2026). 500+ episodes since 2020.

Subscribe now and get a new episode every week, turning your revenue from a moving target into a scalable system.

Show notes, frameworks, and transcripts: sproutworth.com Subscribe to The Inclined, the weekly newsletter for funded B2B tech CEOs: sproutworth.com/newsletter Connect with Vinay Koshy on LinkedIn: linkedin.com/in/vinaykoshy