3 part foundations of a B2B digital marketing strategy that drives growth
- E268
- 47:56
- July 13th 2022
Paul Counts and Shreya Banerjee are the co-founders of Marketing Counts.
Shreya has over 11 years of experience and expertise in the power and aviation industry as a process engineer and lean leader for a multi-billion dollar international corporation and routinely managed projects totaling over $50 million dollars. She is Six Sigma certified as well as Google Ads, Google Display Ads, & SEMRush Certified.
She brings leadership skills, tech skills, and an understanding of processes that make her one of the leading trainers and consultants in the marketing world today!
Paul Counts on the other hand started his first business in high school and has now been running a successful online business for over 22 years.
He is also a movie producer, former radio show host, author, and an internationally recognized information product creation expert who has created products for professional athletes and best-selling authors. He has sold millions in just info products and digital services thanks to his innovative approach to obtaining clients online.
His strategies have proven to be effective across a variety of niche markets including healthcare professionals, major non-profits, professional athletes, world-class speakers and authors, the largest church in the United States, the leading hair restoration service, a leading coffee retailer, and a leading kitchen supply seller to name a few.
In this episode, they share their 3 part foundations of a B2B digital marketing strategy that drives growth. Insights they share include:
- What is the FTE approach to a B2B digital marketing strategy
- Why Paul and Shreya advocate for FTE as being foundational to a B2B digital marketing strategy
- How to best uncover your ICP and use it for your B2B digital marketing strategy
- How to counter the traffic drops because of Facebook iOs updates
- The best ways to balance short-term gains with a long-term B2B digital marketing strategy
- The quickest way to get qualified traffic for a SaaS company
- Six sigma marketing and what it entails
- Where six sigma marketing fits in a B2B digital marketing strategy
- and much much more ....
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com