4 key elements for a b2b go to market strategy that drives growth
- E226
- 51:38
- February 12th 2022
Christina Del Villar, the author of a new marketing book Sway. Christina provides actionable strategies to listeners around B2B and SaaS marketing - peppered with relatable stories from her years in the trenches.
She is a twenty-five-year Silicon Valley go-to-market and marketing strategy expert. Using the GRIT marketing method, Christina helps B2B companies boost revenue growth by accelerating pipeline.
In this episode, Christina shares her thoughts and experiences on the 4 key elements for a b2b go to market strategy that drives growth. Insights she shares include:
- Why businesses do not have a proper b2b go to market strategy
- Why knowing your customers and their specific needs is a big part of your strategy
- If a b2b go to market strategy is the foundation then how do build out repeatable/recyclable processes and systems
- Why marketing should own the go to market strategy
- What is GRIT marketing and why use it
- Why use maps of influence
- Why Christina named the book SWAY
- Critical elements that companies need to tick off in order to have a viable b2b go to market strategy
- Should marketing own revenue
- and much much more ...
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com