4 stage demand generation marketing strategies to drive pipeline growth
- E247
- 53:45
- April 27th 2022
Matthew Hunt is the founder of Automation Wolf, a company that supports B2B founders and CEOs to develop snackable content that keeps them top of mind and stay consistent in prospects’ newsfeeds; while also bridging the gap between short and long-form content.
Matthew Hunt was an ashamed introverted dyslexic but has turned himself into a successful extroverted dyslexic entrepreneur. He built 3 B2B profitable companies in the last 13 years all built on the back of smart marketing & sales. Matthew has worked with 100s of companies (large & small) to help them implement marketing & sales strategies. To name a few, he has worked with RE/MAX, Valvoline, FedEx, Chef’s Plate, League & TouchBistro.
Matthew knows that no one likes to be marketed to, or sold to, especially prospects. In this episode, he shares his 4 stage demand generation marketing strategies to drive pipeline growth. Insights he shares include:
- Commonly held beliefs that do not help demand generation marketing strategies
- Why you need to own the relationships more than great marketing and copywriting
- How Matthew defines demand generation marketing
- How to get personal with people in the post-pandemic world we live in
- How demand generation and creating community works better than inbound or outbound marketing
- What could community look like for a business
- Why Matthew recommends every business consider hosting a virtual summit
- Does demand generation work for all types of businesses
- What do demand generation marketing strategies hinge on and what does it entail
- What metrics to use for demand generation marketing strategies
- and much much more ....
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