5 Keys to embrace AI in podcast production and drive business growth artwork
Predictable B2B Success

5 Keys to embrace AI in podcast production and drive business growth

  • E393
  • 49:14
  • September 27th 2023

Welcome to another exciting "Predictable B2B Success" episode with your host, Vinay Koshy. In today's show, we have the pleasure of speaking with the remarkable Mark Savant, a true pioneer in AI-driven content production. Brace yourself for a fascinating discussion as Mark shares his invaluable insights on the potential impact of AI and how it is revolutionizing how we create and consume content to drive business growth.

Have you ever wondered how to transition from serving small businesses to Fortune 50 companies? Mark has the answer! Tune in as he reveals the key to success: serving one person exceptionally well and leveraging the power of word-of-mouth referrals and testimonials. Prepare to be inspired as Mark reflects on the incredible transformations he has witnessed, taking struggling individuals to stunning success.

But that's not all – Mark takes us on a journey into the world of generative AI. From Microsoft to Adobe, major corporations are integrating this groundbreaking technology into their products. However, the ethical implications, privacy concerns, and job displacement worries surrounding AI become hard to ignore. Will AI ultimately help or harm the industry? Mark and Vinay delve deep into this thought-provoking question.

Prepare for an episode with actionable tips, success stories, and industry-shaking insights. Don't miss out! Let's dive into this captivating conversation with Mark Savant on "Predictable B2B Success."

Some areas we explore in this episode include: 

  • Transitioning from serving small businesses to Fortune 50 companies
  • The key to success in creating predictable growth in a business
  • Serving one person well and relying on word-of-mouth referrals
  • Witnessing the transformation of struggling individuals to successful ones
  • Increasing presence and filling up calendars with great opportunities
  • Leveraging reviews on iTunes and Google to boost credibility and visibility
  • The use of AI in content production, including podcasts
  • Concerns and implications of AI in content production
  • Using AI in podcast production
  • The growth and impact of generative AI in various industries
  • Mark's goal of helping more people achieve success and navigate the changing landscape with AI.
  • And much, much more.


Predictable B2B Success

The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.

In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.

Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.

If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com