6 elements of a brand messaging strategy with examples to drive growth
- E217
- 46:56
- January 12th 2022
Michael Leibowitz is the founder of Mind Magnetizer. Michael worked as an industrial designer for a number of years before a fascination for human behavior led him to study behavioral neurology and become a master practitioner of Neuro-Linguistic Programming.
Combing his experiences in brand development and behavioral neurology led to his current work helping businesses understand how our brains are wired and how brands perform.
In this episode, he shares the elements of a brand messaging strategy with examples to drive growth. Insights he shares include:
- His journey with brand development
- How understanding how our brain works drives how brands perform
- The relationship between empathy and a brand messaging strategy
- What does the brand attraction process/framework look like
- How to create remarkable brand experiences
- How to build trust via our brand messaging strategy
- How to best uncover your beliefs and brand identity
- How to craft your brand messaging strategy and brand messages
- How to ensure you are finding traction with your strategy
- and much much more ...
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com