In this episode, Mary Kathryn Johnson, the chatbot mom, and CEO of messenger funnels, shares how we should be using conversational marketing to develop our nurturing leads strategies. Insights she shares include:
- What businesses could gain by being more of a chameleon
- An aspect of the sales process that most companies struggle with
- What is a better approach to lead nurturing
- Why Mary believes more B2B companies should use FB messenger
- Where text messaging fits into your nurturing leads strategies
- The technological requirements to implement text and Facebook messaging
- What we need to put in messages to nurture leads effectively
- How to personalize content based on where customers join the conversation on your website
- How B2B companies can effectively scale personalized conversations
- How to determine the frequency with which we communicate with leads
- Why you shouldn't hire a traditional copywriter for FB messenger marketing and text marketing
- Elements of UX and UI you need to aware of when designing bots for your nurturing leads strategies
- How Mary sees AI impacting FB messenger marketing and text marketing
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com