In this episode, Mary Kathryn Johnson, the chatbot mom, and CEO of messenger funnels, shares how we should be using conversational marketing to develop our nurturing leads strategies. Insights she shares include:
- What businesses could gain by being more of a chameleon
- An aspect of the sales process that most companies struggle with
- What is a better approach to lead nurturing
- Why Mary believes more B2B companies should use FB messenger
- Where text messaging fits into your nurturing leads strategies
- The technological requirements to implement text and Facebook messaging
- What we need to put in messages to nurture leads effectively
- How to personalize content based on where customers join the conversation on your website
- How B2B companies can effectively scale personalized conversations
- How to determine the frequency with which we communicate with leads
- Why you shouldn't hire a traditional copywriter for FB messenger marketing and text marketing
- Elements of UX and UI you need to aware of when designing bots for your nurturing leads strategies
- How Mary sees AI impacting FB messenger marketing and text marketing
Predictable B2B Success
If you lead a bootstrapped or funded B2B tech company and need revenue to be predictable, not just possible, this podcast was built for you.
Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond.
Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system that holds under investor pressure, market shifts, and scale.
What you will walk away with every episode:
- Operating frameworks for building predictable revenue pipelines
- Real playbooks from founders who have scaled B2B companies from seed to Series C and beyond
- GTM, RevOps, demand generation, and category design insights built for C-suite decisions, not marketing teams
- Strategies that compound across your organisation, not one-off tactics that fade
Why 500+ episodes and a 5.0-star rating?
This is not a show about inspiration. It is a show about operating clarity. Every guest is chosen because they have built systems in sales, content, community, product, or customer success that made revenue predictable. After 500+ episodes, the patterns are unmistakable. This archive is your competitive advantage.
Trusted by founders and CEOs at bootstrapped and funded B2B tech companies across SaaS, cleantech, AI, and enterprise software.
Rated 5.0 stars on Apple Podcasts. Ranked top 5 B2B podcast by Feedspot (2026). 500+ episodes since 2020.
Subscribe now and get a new episode every week, turning your revenue from a moving target into a scalable system.
Show notes, frameworks, and transcripts: sproutworth.com Subscribe to The Inclined, the weekly newsletter for funded B2B tech CEOs: sproutworth.com/newsletter Connect with Vinay Koshy on LinkedIn: linkedin.com/in/vinaykoshy