7 excellent disruptive marketing tips every B2B brand needs to know
- E156
- 59:49
- June 12th 2021
7 excellent disruptive marketing tips every B2B brand needs to know
Graham Brown is the founder of Pikkal & Co - Award Winning Podcast Agency – an AI-Powered, Data-Driven B2B Podcast Agency in Singapore. He hosts several podcasts and He is a published author on the subject of The Digital Transformation of Communication, works including "The Human Communication Playbook", “The Mobile Youth: Voices of the Connected Generation” – documenting the rise of mobile culture in the early 2000s in Japan, China, Africa and India and “Brand Love – How to Build a Brand Worth Talking About”.
In this episode, Graham shares his insights and thoughts around disruptive marketing and tips that every b2b brand needs to know. Insights he shares include:
- Marketing isn’t what we thought it was so what is it really
- Graham's take on disruptive marketing
- Did disruption begin with the digital channels and devices
- Are most cases of marketing unaffected by a revolution
- The CEO paradox in marketing
- What do most people think marketing is
- How to get in step with disruptive marketing
- Why Graham sees podcasting as being the lynchpin to omnichannel marketing
- How Graham won over Air Asia and McKinsey as clients
- How best to speak to customers to change their mindset
- Graham's research on helping brands to get their people to share their knowledge and expertise
- and much much more ...
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
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