7 powerful B2B lead generation strategies to boost growth
- E58
- 50:49
- July 1st 2020
In this episode, Naren Hariparanthaman, co-founder and CEO of Social Animal, a content marketing tool, shares his insights into developing successful B2B lead generation strategies that have helped him grow his businesses. Insights he shares include:
- Why businesses underestimate the power of SEO
- The kinds of companies that can benefit from B2B lead generation strategies with a $0 marketing budget
- How to use SEO to drive B2B lead generation strategies
- How to develop a B2B lead generation strategy around Quora
- How to leverage PR without spending a dime
- How to follow up on B2B lead generation outreach
- Should content be gated or given away for free
- How community building could form a part of your growth strategy
- and much more
Predictable B2B Success
If you lead a bootstrapped or funded B2B tech company and need revenue to be predictable, not just possible, this podcast was built for you.
Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond.
Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system that holds under investor pressure, market shifts, and scale.
What you will walk away with every episode:
- Operating frameworks for building predictable revenue pipelines
- Real playbooks from founders who have scaled B2B companies from seed to Series C and beyond
- GTM, RevOps, demand generation, and category design insights built for C-suite decisions, not marketing teams
- Strategies that compound across your organisation, not one-off tactics that fade
Why 500+ episodes and a 5.0-star rating?
This is not a show about inspiration. It is a show about operating clarity. Every guest is chosen because they have built systems in sales, content, community, product, or customer success that made revenue predictable. After 500+ episodes, the patterns are unmistakable. This archive is your competitive advantage.
Trusted by founders and CEOs at bootstrapped and funded B2B tech companies across SaaS, cleantech, AI, and enterprise software.
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Show notes, frameworks, and transcripts: sproutworth.com Subscribe to The Inclined, the weekly newsletter for funded B2B tech CEOs: sproutworth.com/newsletter Connect with Vinay Koshy on LinkedIn: linkedin.com/in/vinaykoshy