7 powerful B2B lead generation strategies to boost growth
- E58
- 50:49
- July 1st 2020
In this episode, Naren Hariparanthaman, co-founder and CEO of Social Animal, a content marketing tool, shares his insights into developing successful B2B lead generation strategies that have helped him grow his businesses. Insights he shares include:
- Why businesses underestimate the power of SEO
- The kinds of companies that can benefit from B2B lead generation strategies with a $0 marketing budget
- How to use SEO to drive B2B lead generation strategies
- How to develop a B2B lead generation strategy around Quora
- How to leverage PR without spending a dime
- How to follow up on B2B lead generation outreach
- Should content be gated or given away for free
- How community building could form a part of your growth strategy
- and much more
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com