8 powerful cohesive branding elements to boost business growth: How to resolve differences in branding experience vs customer experience
- E47
- 1:09:40
- May 13th 2020
In this episode, Ian Peterman, founder of the Peterman Design Firm (named one of the top design and branding firms in the USA) shares how to create a powerful cohesive branding experience and the ways in which businesses can resolve the differences between their branding experience vs customer experience to boost business growth. Insights he shares include:
- Why most business don’t understand the branding experience vs customer experience
- Why branding is so important even for startups
- What a branding experience encompasses
- How to measure the impact that branding experience has on other parts of their business
- How Ian defines cohesive branding
- When businesses realise that there is break in the cohesive branding experience and user experience
- How to best resolve the differences between branding experience and user experience
- How to find quick wins in the process of resolving the differences between branding experience and user experience
- How best to resolve account based marketing differences in the brand experience and user experience
- The place for offline experiences in conjunction with online experiences
- 8 powerful areas you need to look at for a cohesive branding strategy
- Why branding and user experience is more important in nurturing and retaining customers
- The one area that businesses producing physical products miss in resolving the differences between branding experience and user experience
- and much more
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
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