9 B2B sales prospecting strategies to improve your performance
- E51
- 52:54
- June 6th 2020
In this episode, Guillaume Moubeche, CEO of Lemlist, a sales automation tool, reveals B2B sales prospecting strategies that most companies seem to miss. Insights he shares include:
- What most businesses don't know about personal branding
- How Guillaume's brand has helped with sales prospecting
- What is B2B sales prospecting
- How Guillaume distinguishes between leads and prospects
- What most people miss in the area of B2B sales prospecting
- How to get started with B2B sales prospecting
- How to find the right balance in personalizing your emails
- How relevant gifs and video are in email communication
- How to follow up with being annoying
- How to build out a referral engine
- The role partnerships can play in building authority and expertise in your industry
- Guillaume's recommendation on developing your social media presence in the B2B space
- How Guillaume uses storytelling
- How Guillaume sees sales and marketing working more in synch
- The role of community building and engagement in sales prospecting
- and more
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com