Strategy to avoid business failure: 9 powerful elements for predictable success
- E61
- 53:47
- July 11th 2020
In this episode, Catherine B Roy, business coach and author of "Live from Your Heart and Mind", and founder of LHM Media and LHM Academia shares nine powerful essential elements for a strategy to avoid business failure and maximize your potential to create predictable growth. Insights she shares include:
- Why companies don't know the rules of the game
- Why Catherine believes that most companies don't have a strategy to avoid business failure
- The marketing elements that have a vital role to play in scaling your company
- Why focus on customer segments as opposed to customer profiles or avatars
- Nine powerful elements that companies with successful business strategies hone
- Catherine's advice to startups and how they can build an audience
- The critical area to focus on when growing your audience
- Essential elements you need to cover in your research phase
- How to set up your channels the right way
- Why use social media to develop your content and messaging as opposed to your website
- and much more
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com