9 proven ways to create a successful customer-driven marketing strategy
- E126
- 41:10
- February 24th 2021
In this episode, Sam Shepler, a filmmaker turned entrepreneur with 9 years of experience in B2B video marketing and the CEO of Testimonial Hero shares proven ways to create a successful customer-driven marketing strategy. Insights he shares include:
- What is a customer-driven marketing strategy
- How to use feedback to improve your offering
- What is the best way to identify customers that really speak to your product or service
- How Sam recommends we prioritize and invest our limited time and energy into our best customers
- A customer-driven marketing strategy requires customer stories but what are the best ways to craft and edit them so they resonate with future customers
- How to get your customers to agree to appear on video
- How to make the best of it when they do—what questions to ask them
- The biggest mistakes made around customer-led video content
- Pre-requisites for creating powerful testimonials
- How best to track the effectiveness of the customer led-videos
- and much more ...
Discover more - https://www.sproutworth.com/customer-driven-marketing-strategy/
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com