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B2B Customer Acquisition Cost: The $10 Benchmark Explained artwork
Predictable B2B Success

B2B Customer Acquisition Cost: The $10 Benchmark Explained

  • E517
  • 54:57
  • December 24th 2025

What does it take to bootstrap a B2B SaaS company to tens of thousands of users and adapt to the changing landscape of lead generation? In this episode of Predictable B2B Success, serial entrepreneur Besnik Vrellaku, founder and CEO of Salesflow, joins Vinay Koshy to discuss the strategies and lessons that drove his company’s rapid growth. He shares insights on overcoming stagnation, fostering a culture of experimentation, and the challenges of scaling without external funding.

He explains the importance of monitoring customer acquisition costs, how his approach to product development and customer feedback has evolved, and how experimentation is integrated across all departments at Salesflow. The discussion also covers the impact of multi-channel outreach, data-driven decisions, and AI-driven personalization on B2B sales, as well as the value of learning through challenges.

This episode offers transparent insights and actionable takeaways for founders, sales leaders, and anyone interested in growth strategies. It encourages a fresh perspective on building predictable B2B success from the ground up.

Some topics we explore in this episode include:

  1. B2B Lead Generation & SalesFlow.io’s Multi-Channel Approach
  2. Bootstrapping and Resourcefulness in SaaS
  3. Growth Experimentation and Rapid Iteration
  4. Balancing Customer Feedback vs. Product Vision
  5. Product Development & Tech Adoption (AI, Multi-Channel)
  6. Resource Prioritization Between Maintenance and Innovation
  7. Leveraging AI and Data for Campaign Optimization
  8. Automation’s Impact on SDR Roles
  9. Creating a Culture of Experimentation
  10. Outbound Messaging, Channel Selection, and Emerging Platforms
  11. And much, much more...

Predictable B2B Success

The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.

In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.

Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.

If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com