B2B sales enablement: How to develop a game plan to drive high growth
- E205
- 45:43
- December 1st 2021
Amy McClain is the senior manager of sales enablement at Calendly. She is responsible for scaling and training the SMB, mid-market, and enterprise sales teams to engage prospective customers and win deals.
Calendly is a modern scheduling platform for high-performing teams and individuals – enables sales and revenue teams to increase conversion rates faster with personalized links sharing meeting availability, centralize their interactions with integrations to Salesforce, and optimize the customer experience with Workflows for features like automatic meeting communications, such as reminder texts.
In this episode, Amy shares her experiences and thoughts on B2B sales enablement and how we can develop a game plan to drive predictable rocketship-like growth. Insights she shares include:
- The four components to B2B sales enablement
- Calendly’s journey to rocketship growth and adoption within the enterprise
- How empathy can improve sales enablement outcomes
- Metrics for measuring the effectiveness of sales enablement
- A framework to harness the data available to fuel sales enablement strategies
- How best to ensure that the voice of the customer is incorporated into content
- How Calendly handles lead handoffs
- How often Amy's team revisits their audience persona's and why
- How to prioritize and develop content for sales enablement
- and much much more ...
Discover more at https://www.sproutworth.com/b2b-sales-enablement-how-to-develop-game-plan/
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com