Betting on NFTs: How companies use non-fungible tokens to drive growth and brand engagement artwork
Predictable B2B Success

Betting on NFTs: How companies use non-fungible tokens to drive growth and brand engagement

  • E396
  • 1:07:57
  • October 7th 2023

Welcome to another episode of Predictable B2B Success! In this episode, we dive deep into the world of NFTs, the core element of Web 3, with our special guest, the renowned Patric Chan. NFTs have taken the internet by storm, but what truly sets them apart from quick-rich schemes and hype? How can creators leverage NFTs to elevate their businesses? And what does the future hold for this rapidly growing phenomenon? Patric Chan breaks it all down for us.

Join us as we explore the motivations behind NFT purchases, the increasing adoption of NFTs by billion-dollar companies, and the potential risks and opportunities of decentralized transactions. Discover how NFTs are revolutionizing social media, fundraising, and politics. Get the inside scoop on the global adoption of NFTs, the top-performing countries, and the surprising average price range of NFT sales.

But that's not all! Patric Chan shares invaluable insights into how NFTs can drive business growth, why financial gain shouldn't be the sole focus, and real-world examples of NFTs utilized by major brands like Adidas, Puma, and Starbucks. So buckle up as we embark on a captivating journey into the world of NFTs and unravel their potential for predictable B2B success.

Some areas we explore in this episode include:

  • Defining NFTs and their role in Web 3
  • Differentiating NFTs from quick-rich schemes and focusing on the creator economy
  • The potential for creators to use NFTs to elevate their businesses
  • Increasing adoption of NFTs and the involvement of billion-dollar companies
  • Exploring motivations behind NFT purchases to sell them effectively
  • The importance of both decentralization and centralization in NFT transactions
  • Use cases of NFTs in decentralization, including web three applications
  • The example of using NFTs for decentralized fundraising and bypassing red tape
  • NFT adoption statistics, including trading volume and active wallets
  • Ways for businesses to leverage NFTs for customer engagement and utility
  • And much, much more.


Predictable B2B Success

The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.

In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.

Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.

If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com