Brand tracking: Why you need it to drive growth and marketing decisions

Angeley Mullins is the CMO & CGO at Latana, an AI-Powered brand tracking solution, designed to help brands make better marketing decisions. Latana is a leading technology company that allows users worldwide to understand key brand insights for both themselves and their competitors and enables them to zoom in on the audiences that drive their business. 

In this episode, she shares why businesses should add brand tracking to their strategies and how it can become an indispensable component of driving growth. Insights she shares include:

• Why most businesses don't know what their brand awareness is and what associations customers and prospects make with their brand
• What is brand tracking
• The problem that brand tracking solves
• Do we really need to invest in brand tracking given the wealth of data points and information we currently receive from other tools and platforms
• Whom to track and how when investing in brand tracking
• Why marketing and sales should be across brand tracking
• The best ways to make brand tracking possible and get feedback from customers
• Where brand tracking software sits in the tech stack
• The level of granularity we can expect from the data being obtained
• How best to track brand performance
• Pitfalls of brand tracking that companies often run into
• Indicators and metrics to watch in order to achieve ROI
• and much much more ...