Building a B2B sales pipeline that drives growth and how to optimize it
- E76
- 51:21
- September 2nd 2020
In this episode, Jake Lynn, a leading authority on telesales shares how to go about building a B2B sales pipeline. Insights he shares include:
- The difference between telemarketing and telesales
- Where does the sales relationship with a customer end
- How to go about building a B2B sales pipeline
- How to easily identify those who are ready for the next stage of the pipeline
- How Jake adds value to those in the sales pipeline
- Skills that Jake recommends salespeople develop to deepen relationships virtually
- How personal branding activities like podcasting are key to building a B2B sales pipeline
- Good practices that telesales professionals need to incorporate
- The best ways to measure sales success
- and much more
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com