Building community online: How to use a powerful data-driven approach to drive growth
- E143
- 50:33
- April 24th 2021
Naira Perez, CEO of Springhill Digital a digital marketing agency that develops digital marketing strategies, identifying customer patterns and behaviors on and offline, and optimizing ROI through generating qualified leads, better processes, and effective planning and execution.
In this episode, Naira shares her perspectives and insights in exploring the plethora of possibilities that exist in raw data and in building community online for brands. She also shares why companies don’t need huge budgets to make their digital marketing more effective. Insights she shares include:
- Why businesses approach advertising the wrong way
- What should be done instead
- Why focus on building online community as an advertising objective
- What is an online community?
- Types of online communities
- advantages of starting a branded online community
- steps for building an online community
- Tips for a thriving online community
- Examples of successful online communities
- and much more ....
Discover more - https://www.sproutworth.com/building-community-online-to-drive-growth/
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com