Client relations: How to create Lustomers who drive growth and profit

Bryan Rutberg is the founder of 3C Comms, a company that guides and inspires corporate leaders and organizations on how to demonstrate love, understanding, and appreciation to their customers as a clear path to deeper loyalty, greater market share, and way more fun for everyone.

In his first eBook, “Love & Profit: 10 Ways to Transform Customers Into Lustomers,” Bryan shares what he’s learned from positioning brands, products and services, people, and initiatives that drive emotion and action – delivering value and growth across organizations.

In the capstone roles of his corporate career at Hewlett-Packard, McKinsey & Company, and Microsoft, Bryan helped Microsoft build world-class relationships with customers as Director of Microsoft’s award-winning Executive Briefing Center and served as Speechwriter and Executive Communications Director for the corporate VP responsible for global customer support. 

Since entering consulting in 2011, Bryan has helped build stronger, more profitable, and more productive customer-focused organizations with the right mix of communications, creative programs, and culture.

In this episode, he shares how we can deepen our client relations to create Lustomers who drive growth and profit. Insights he shares include:

• What are and why create Lustomers?
• How do you create the mind-shift and heart shift to help clients realize the gap in building client relations that are deep and loving
• How can companies get to know their customers and take storytelling to the next level
• How do we create remark-worthy experiences for clients
• What it takes to build great relationships
• And what's the benefit of a great relationship
• How to love your customers
• What most businesses don't know about communication and the ability to create great relationships
• How to uncover customer information and how they think
• What stories should we be creating and narrating so our customers can share them
• How to ensure the stories being told reflect the brand personality and brand voice
• and much much more ...