Custom software development process: how to fuel success and growth
- E284
- 52:35
- September 7th 2022
Ian Robinson is the CEO and founder of Enliven a company that helps professional service firms build a culture of expertise through custom operational and project management software.
Ian's experience as a developer, in enterprise consulting, digital marketing, and SaaS product teams, has led to a unique conversational approach to fostering productivity
The company works with businesses to create custom software to give employees better days and professional services firms a path to long-term success.
In this episode, he shares how we can build out a custom software development process that fuels success and growth. Insights he shares include:
- What is a custom software development
- Why invest in a custom software development process and what does it look like
- How to best approach custom software development
- How to address the issue of the number of software tools available that we may already be using
- Risk mitigation in custom development
- How to reduce complexity in building out a solution
- A framework that drives the critical part of the custom software development process
- How to address ongoing development and maintenance in the custom software development process
- How best to deal with data and legacy systems and processes
- How to best communicate within an organization and manage the change process
- and much much more ...
Predictable B2B Success
If you lead a bootstrapped or funded B2B tech company and need revenue to be predictable, not just possible, this podcast was built for you.
Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond.
Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system that holds under investor pressure, market shifts, and scale.
What you will walk away with every episode:
- Operating frameworks for building predictable revenue pipelines
- Real playbooks from founders who have scaled B2B companies from seed to Series C and beyond
- GTM, RevOps, demand generation, and category design insights built for C-suite decisions, not marketing teams
- Strategies that compound across your organisation, not one-off tactics that fade
Why 500+ episodes and a 5.0-star rating?
This is not a show about inspiration. It is a show about operating clarity. Every guest is chosen because they have built systems in sales, content, community, product, or customer success that made revenue predictable. After 500+ episodes, the patterns are unmistakable. This archive is your competitive advantage.
Trusted by founders and CEOs at bootstrapped and funded B2B tech companies across SaaS, cleantech, AI, and enterprise software.
Rated 5.0 stars on Apple Podcasts. Ranked top 5 B2B podcast by Feedspot (2026). 500+ episodes since 2020.
Subscribe now and get a new episode every week, turning your revenue from a moving target into a scalable system.
Show notes, frameworks, and transcripts: sproutworth.com Subscribe to The Inclined, the weekly newsletter for funded B2B tech CEOs: sproutworth.com/newsletter Connect with Vinay Koshy on LinkedIn: linkedin.com/in/vinaykoshy