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Customer acquisition strategy: How to use strategic M&A to drive growth artwork
Predictable B2B Success

Customer acquisition strategy: How to use strategic M&A to drive growth

  • E289
  • 32:27
  • September 24th 2022

Oren Schauble is a serial entrepreneur and builder. He is a founding partner of Guinn Partners, a successful high-tech product development agency in Austin, TX.

He has served for years as president of Unrivaled Brands, a public west coast cannabis MSO.

Oren has also served in leadership and advisory roles in marketing at startups such as TrackingPoint, Lift Foils, 3DR, Hangar Technology, and more.

In this episode, he shares how we can craft a proven customer acquisition strategy and strategic M&A to drive growth. Insights he shares include:

  1. The correlations between customer acquisition and strategic mergers and acquisitions
  2. How to best understand your customer's point of view
  3. Why look at building a media arm for your business
  4. Why advocate for micro acquisitions
  5. Considerations to look into before entering into micro acquisitions
  6. Why are product roadmaps often seen as being separate from a customer journey
  7. The value of applying SEO to product roadmaps and what that looks like
  8. and much much more...

Predictable B2B Success

The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.

In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.

Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.

If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com