Customer acquisition strategy: How to use strategic M&A to drive growth
- E289
- 32:27
- September 24th 2022
Oren Schauble is a serial entrepreneur and builder. He is a founding partner of Guinn Partners, a successful high-tech product development agency in Austin, TX.
He has served for years as president of Unrivaled Brands, a public west coast cannabis MSO.
Oren has also served in leadership and advisory roles in marketing at startups such as TrackingPoint, Lift Foils, 3DR, Hangar Technology, and more.
In this episode, he shares how we can craft a proven customer acquisition strategy and strategic M&A to drive growth. Insights he shares include:
- The correlations between customer acquisition and strategic mergers and acquisitions
- How to best understand your customer's point of view
- Why look at building a media arm for your business
- Why advocate for micro acquisitions
- Considerations to look into before entering into micro acquisitions
- Why are product roadmaps often seen as being separate from a customer journey
- The value of applying SEO to product roadmaps and what that looks like
- and much much more...
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