Data science process: How to go from pilot to pipeline to drive growth
- E122
- 53:03
- February 9th 2021
In this episode, Brandee Sanders, VP of Marketing for Modal shares her perspectives and insights on the data science process and how best to use data science to go from pilot to pipeline.
Modal is a digital sales solution driving transparent auto e-commerce for the world's largest brands and dealers.
Insights she shares include:
- What is a data science process
- What is a data science life cycle
- Stages of data processing we need to be aware of in business
- How to use the data science process to go from pilot to pipeline
- How to determine if you are ready to use data science to drive growth
- How to ensure you have one source of truth
- How to find the budget for ABM initiatives backed by data science
- How to ensure you have leadership buy-in to go from pilot to pipeline and that a top-down directive is in place
- How to get and use an innovation budget to test your hypothesis
- The best ways to shift and reallocate budgets from existing programs
- and much more…
Discover more at - https://www.sproutworth.com/data-science-process-go-from-pilot-to-pipeline/
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com