Demand creation: How to build revenue engines that drive growth for years

Millie Hogue is the Director of Demand Generation and Head of B2B Marketing for MedBridge, a fast growing Seattle startup. Her experience ranges from working with brands like Coca-Cola and Netflix to booming software companies.

She also owns her own marketing consulting firm where she teaches other startups how to jump-start revenue and own their space in the market.

How?

By using demand generation strategies to help brands build revenue engines that will last for years - not a month.

In this episode, she shares how we can use demand creation strategies to build revenue engines that drive growth for years to come. Insights she shares include:

• Why is marketing often an afterthought in most SaaS companies
• The difference between demand generation and lead generation
• Why Millie suggests we create a platform that fuels demand creation and generates compound interest over time
• How to balance short-term gains and revenue growth with longer-term objectives
• How to navigate the mind-shift and heart shift required to put marketing and demand generation at the heart of revenue growth
• The challenge for companies wanting to implement demand generation - sell to humans and bad messaging
• The best place to start with demand creation when on a tight budget
• How skyscraper content can still be a great demand creation tactic
• Is link building still worth pursuing given today's trends
• and much much more ...