Demand creation: How to build revenue engines that drive growth for years
- E295
- 39:46
- October 15th 2022
Millie Hogue is the Director of Demand Generation and Head of B2B Marketing for MedBridge, a fast growing Seattle startup. Her experience ranges from working with brands like Coca-Cola and Netflix to booming software companies.
She also owns her own marketing consulting firm where she teaches other startups how to jump-start revenue and own their space in the market.
How?
By using demand generation strategies to help brands build revenue engines that will last for years - not a month.
In this episode, she shares how we can use demand creation strategies to build revenue engines that drive growth for years to come. Insights she shares include:
- Why is marketing often an afterthought in most SaaS companies
- The difference between demand generation and lead generation
- Why Millie suggests we create a platform that fuels demand creation and generates compound interest over time
- How to balance short-term gains and revenue growth with longer-term objectives
- How to navigate the mind-shift and heart shift required to put marketing and demand generation at the heart of revenue growth
- The challenge for companies wanting to implement demand generation - sell to humans and bad messaging
- The best place to start with demand creation when on a tight budget
- How skyscraper content can still be a great demand creation tactic
- Is link building still worth pursuing given today's trends
- and much much more ...
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- GTM, RevOps, demand generation, and category design insights built for C-suite decisions, not marketing teams
- Strategies that compound across your organisation, not one-off tactics that fade
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