Educating customers through content: How to drive growth fast
- E224
- 39:17
- February 5th 2022
JP Clement is the CEO of Boomtime. He has over 30 years of experience in marketing, digital strategy and product management for companies ranging from startups to global brands such as Madison Square Garden, General Mills, DFS Group Ltd., Johnson & Johnson and National Geographic. JP has worked for or helped companies in both the B2C and the B2B sectors and founded three digital strategy and marketing agencies after working for many years on the corporate side of marketing.
He shares his experience and insights to show us how we can go about educating customers through content to scale business growth fast.
Insights he shares include:
- Do businesses still struggle to measure their marketing efforts? if so why
- Why do you spend the time to educate customers - what does that look like
- How educating customers through content can help you build your authority
- How does educating customers drive word of mouth results
- The best ways to educate your customers through content
- What educating customers through a content strategy looks like
- Tips on how to educate customers in the acquisition stage
- The various KPIs — key performance indicators — to consider when designing your marketing strategy
- How to decide when future customers have received enough education
- and much much more ...
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com