
Enhancing productivity: Artem Koren shares insights into Semblys successful business growth strategy
- E378
- 47:45
- August 5th 2023
Are you ready to unlock the secrets of B2B success? In this episode of Predictable B2B Success, we have a special guest who is here to share their insights on leveraging technology and positioning to achieve predictable success. Join us as we dive into the world of AI assistants with Artem Koren, the mastermind behind the innovative Sembly platform.
Artem believes technology is just one piece of the puzzle regarding success in the B2B landscape. With Sembly, they have strategically positioned themselves as a serious and professional AI assistant, capturing the attention of companies searching for enhanced productivity.
But it doesn't end there! Sembly's unique turnkey experience, streamlined functionality, and emphasis on design and brand consistency set them apart from the competition. Artem reveals their secret sauce for staying ahead: constant conversations with key customers to gather valuable feedback and an analytical approach to understanding customer behavior.
And that's not all! Artem unveils the future of AI, where technology goes beyond simple interactions to complex, goal-oriented processes. Get ready to be captivated by the fascinating possibilities of AI as Sembly paves the way for a new era of productivity and innovation.
Take advantage of this thought-provoking and enlightening conversation on Predictable B2B Success with Artem Koren!
Some areas we explore in this episode include:
- Importance of positioning in B2B success
- Targeting serious and professional companies with a more serious AI assistant
- Obtaining SOC2 certification for security and compliance
- No downloads, installations, or add-ons are required for product use
- Emphasis on a complete turnkey experience and streamlined functionality
- The significance of design, brand consistency, and a unified message in the overall strategy
- Constant conversations with key customers and gathering feedback
- Taking an analytical approach to understanding customer behavior and pathways
- Privacy and security considerations in AI technology
- The role of AI in improving business applicability and deployment options.
- And much, much more.
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com