Evangelism marketing: What is it and how to use it to drive growth
- E173
- 53:04
- August 11th 2021
Wayne Mullins is a passionate entrepreneur committed to creating remarkable experiences, and building a team at Ugly Mug Marketing that produces extraordinary results for their clients.
He has been called “the guru’s guru,” as he is regularly called upon for advice from industry-leading CEO’s, New York Times Best Selling Authors, and Silicon Valley startups. He loves helping entrepreneurs challenge their assumptions, create value from places they’ve never looked, and reach goals they never believed possible. He has personally worked with clients in 91 different industries, from 34 states, and 11 countries.
Wayne’s work directly influences more than a quarter-million entrepreneurs annually through his blog, books, and training programs.
In this episode, he shares his insights on what evangelism marketing is and how we can use it to drive growth. Insights he shares include:
- Why do most companies fail with their marketing
- A good number of businesses earn new business through referrals so why not have a well-defined strategy to that end
- What is evangelism marketing
- Who implements evangelism marketing
- How is an evangelism marketing plan developed
- Framework to create evangelists
- Can you improve your systems and processes to aid the creation of customer evangelists
- Does the product stands at the basis of successful evangelism
- Examples of evangelism marketing
- Is a brand ambassador an evangelist
- and much much more ...
Predictable B2B Success
If you lead a bootstrapped or funded B2B tech company and need revenue to be predictable, not just possible, this podcast was built for you.
Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond.
Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system that holds under investor pressure, market shifts, and scale.
What you will walk away with every episode:
- Operating frameworks for building predictable revenue pipelines
- Real playbooks from founders who have scaled B2B companies from seed to Series C and beyond
- GTM, RevOps, demand generation, and category design insights built for C-suite decisions, not marketing teams
- Strategies that compound across your organisation, not one-off tactics that fade
Why 500+ episodes and a 5.0-star rating?
This is not a show about inspiration. It is a show about operating clarity. Every guest is chosen because they have built systems in sales, content, community, product, or customer success that made revenue predictable. After 500+ episodes, the patterns are unmistakable. This archive is your competitive advantage.
Trusted by founders and CEOs at bootstrapped and funded B2B tech companies across SaaS, cleantech, AI, and enterprise software.
Rated 5.0 stars on Apple Podcasts. Ranked top 5 B2B podcast by Feedspot (2026). 500+ episodes since 2020.
Subscribe now and get a new episode every week, turning your revenue from a moving target into a scalable system.
Show notes, frameworks, and transcripts: sproutworth.com Subscribe to The Inclined, the weekly newsletter for funded B2B tech CEOs: sproutworth.com/newsletter Connect with Vinay Koshy on LinkedIn: linkedin.com/in/vinaykoshy