Experience transformation: How to get the x factor to drive growth
- E313
- 44:35
- December 21st 2022
Satyam Kantamneni is the Chief Experience Officer at UXReactor. In less than 7 years, UXReactor has become the fastest-growing specialized experience design firm in the US, with a team of 50+ employees spread over three continents.
Prior to founding UXReactor, Satyam led various in-house design organizations such as Citrix and PayPal. He is also an alumnus of Harvard Business School. While at Harvard, Satyam realized that most businesses aren’t leveraging the full power of User Experience (UX) Design as an engine for strategic growth. So, he resolved to change that. Through UXReactor, Satyam demonstrated that UX can and should
drive enterprise-wide innovation and business outcomes. UXReactor has enabled its clients-partners to generate hundreds of millions in additional revenue from user-centered innovation. Satyam is passionate about user-centered innovation and he is the author of the book titled User Experience Playbook: A Practical to Fuel Business Growth.
In this episode, he shares how we can use experience transformation to get the x-factor required to drive growth. Insights he shares include:
- Why do certain companies get high value from a design-first approach as opposed to others
- The issues that prevent companies from gaining high value from experience transformation
- Why experience transformation requires a design first approach
- Why is design neither hard nor easy
- How UXReactor addresses not just UX but processes and aspects of culture
- The 3 levels of value creation
- The best ways to address experience transformation issues at an executive level
- Small design changes vs big design changes
- The five mindsets required for business success
- and much much more...
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