From fraud to quality: How to use trusted market research environments to drive growth with Sharekh Shaikh

Are you curious about the inner workings of market research and how it can contribute to predictable B2B success? In this episode of "Predictable B2B Success," we sit down with Sharekh Shaikh, a two-time founder in human capital and future workspace. 

Sharekh has built a next-generation work collaboration platform, CleverX, and recognized the need to address the problems in market research. Join us as Sharekh shares insights into the industry's challenges, the role of AI in research, the importance of building trust in B2B sales, and much more. Prepare for a fascinating conversation that will change your perspective on market research and its impact on business success.

Sharekh Shaikh is the founder and CEO of CleverX, a company that is revolutionizing the market research space. With a background in technology and market research, Shaikh saw the flaws in traditional research methods during his time at Gartner, a leading technology research company. 

Recognizing the difficulty in recruiting participants and the problem of undisclosed identities, Shaikh identified the need for a platform that would provide transparency and control to researchers. Thus, CleverX was born. CleverX allows researchers to access a professional network of individuals, connect with them through chat, and individually choose whom to invite for their online surveys. This eliminates the problem of fraudulent data, as the identity of every research participant is disclosed on the platform. 

Major companies worldwide are now utilizing CleverX to conduct their research, giving researchers the confidence to present reliable outcomes to their management. Shaikh's dedication to solving the industry's problems has made CleverX an invaluable tool for market researchers.

Some areas we explore include:

• The importance of market research in determining the suitability of a new product for a market.
• The challenges and need for innovation in the market research industry.
• Sharekh's background and experience in market research.
• The launch of CleverX, a next-generation work collaboration platform.
• The need for more use of new technologies, such as AI, in improving research methods.
• The impact of misaligned incentives on the research industry and the importance of maintaining high-quality research.
• How CleverX aims to solve the problem of fraudulent data in market research.
• The differences and recommendations for qualitative and quantitative research methods.
• The importance of doing research on prospective customers in B2B sales.
• The role of AI in market research and its ability to summarize data complementing traditional research methods.
• And much, much more.