He Tripled His SaaS Prices, and Not One Customer Left
- E559
- 57:01
- October 14th 2026
Introduction
When a customer says to you, “You’re cheap, so you can’t be very good”, what occurs? For Vitalii Sydorenko, this remark completely changed all his previous ideas about pricing and product value. This enlightening episode of Predictable B2B Success traces Vitalii's journey from a founder who set his prices far too low to a bold entrepreneur who tripled them and watched in amazement as not a single customer left.
That's only the start, though. Vitalii also exposes the experiments and errors that shape a founder's journey, such as launching free trials that failed and letting one major client gradually become the sole source of income until a crisis changed everything overnight. He shares the lessons he learned from building LOOQME, closing his second startup, Jiffsy, even after securing investors and a Google grant, and helping founders validate their ideas before spending a single cent on development.
If you've at any time had concerns about pricing fears, have ever wondered whether automation can actually have a negative effect on sales, or have questioned the risks of putting your hopes on a single "dream client", the insights and lessons offered by Vitalii will challenge your current beliefs. By tuning in, you'll learn how reconsidering value, customer education, and your messaging can help save your business from expensive mistakes.
Some topics we explore in this episode include:
- How low pricing can undermine trust
- What happens when you triple prices overnight
- Value-based pricing in B2B SaaS
- Smart ways to test price increases
- What causes sales to be achieved? Free trials versus high-touch onboarding.
- Turning customer education into higher conversions
- Real lessons from a startup failure
- The hidden danger of relying on one big client
- What actually works in B2B lead generation today
- Proving product demand before you build
Predictable B2B Success
If you lead a bootstrapped or funded B2B tech company and need revenue to be predictable, not just possible, this podcast was built for you.
Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond.
Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system that holds under investor pressure, market shifts, and scale.
What you will walk away with every episode:
- Operating frameworks for building predictable revenue pipelines
- Real playbooks from founders who have scaled B2B companies from seed to Series C and beyond
- GTM, RevOps, demand generation, and category design insights built for C-suite decisions, not marketing teams
- Strategies that compound across your organisation, not one-off tactics that fade
Why 500+ episodes and a 5.0-star rating?
This is not a show about inspiration. It is a show about operating clarity. Every guest is chosen because they have built systems in sales, content, community, product, or customer success that made revenue predictable. After 500+ episodes, the patterns are unmistakable. This archive is your competitive advantage.
Trusted by founders and CEOs at bootstrapped and funded B2B tech companies across SaaS, cleantech, AI, and enterprise software.
Rated 5.0 stars on Apple Podcasts. Ranked top 5 B2B podcast by Feedspot (2026). 500+ episodes since 2020.
Subscribe now and get a new episode every week, turning your revenue from a moving target into a scalable system.
Show notes, frameworks, and transcripts: sproutworth.com Subscribe to The Inclined, the weekly newsletter for funded B2B tech CEOs: sproutworth.com/newsletter Connect with Vinay Koshy on LinkedIn: linkedin.com/in/vinaykoshy