How a veteran journalist creates books that catapults business growth
- E279
- 38:09
- August 20th 2022
Mike Ulmer has written 14 books, thousands of newspaper articles and conducted more than 10,000 interviews. He lives in Hamilton, Ontario, Canada.
He worked as the in-house storyteller for the Toronto Maple Leafs, Raptors, and TFC as the senior writer at Maple Leaf Sports and Entertainment.
Mike has also written for The Toronto Star, National Post, Southam News Bureau as well as news organizations across Canada.
He is the author of the best-selling alphabet in Canadian publishing history, M is for Maple. Mike’s featured book is entitled, Show and Tell Writing: A great, short business book about how to write a great, short business book.
In this episode, he shares how we can create books that actually engage people and drives growth. Insights he shares include:
- Why do some business leaders say they can't write
- Why your story matters
- How to come up with a book proposal
- The challenge of coming up with a book proposition that shares your story in a relatable way
- The catapult difference and the 3 pillars
- How to determine traction for a book proposal
- How to impart advice and actionable tips in a manner that is easy to digest and implement
- and much much more
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- Strategies that compound across your organisation, not one-off tactics that fade
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