How a veteran journalist creates books that catapults business growth
- E279
- 38:09
- August 20th 2022
Mike Ulmer has written 14 books, thousands of newspaper articles and conducted more than 10,000 interviews. He lives in Hamilton, Ontario, Canada.
He worked as the in-house storyteller for the Toronto Maple Leafs, Raptors, and TFC as the senior writer at Maple Leaf Sports and Entertainment.
Mike has also written for The Toronto Star, National Post, Southam News Bureau as well as news organizations across Canada.
He is the author of the best-selling alphabet in Canadian publishing history, M is for Maple. Mike’s featured book is entitled, Show and Tell Writing: A great, short business book about how to write a great, short business book.
In this episode, he shares how we can create books that actually engage people and drives growth. Insights he shares include:
- Why do some business leaders say they can't write
- Why your story matters
- How to come up with a book proposal
- The challenge of coming up with a book proposition that shares your story in a relatable way
- The catapult difference and the 3 pillars
- How to determine traction for a book proposal
- How to impart advice and actionable tips in a manner that is easy to digest and implement
- and much much more
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com