How B2B companies can create a powerful impact with social media influencers
- E112
- 1:06:41
- January 6th 2021
In this episode, Tom Augenthaler, a top influencer marketing consultant and strategist shares what is a social media influencer and how B2B companies can create a powerful impact on their growth with social media influencers. Insights he shares include:
- What does Influencer marketing mean
- How do you define social media influencers
- What role do social media influencers play in marketing
- Is influencer marketing really a marketing strategy or advertising strategy
- How many followers do you need to join the ranks of social media influencers
- When is a company ready for influencer marketing
- Why influencer marketing can't be done in a turn key fashion
- Why invest for the long haul - what does that look like
- Metrics to help guide success with influencer marketing and build your brand influence
- How to find the right social media influencers
- The current state of the influencer marketing landscape
- and much more
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com